The Customer
Swap, a financial technology infrastructure company, has the mission of simplifying the creation and launch of new fintechs in the market, making viable ideas that, until yesterday, seemed impossible for entrepreneurs in the financial market. In this innovative context, the need to modernize the processes of recognition and development of employees became evident.
Project Challenges
The Swap team was looking for a way to highlight the skills and achievements of its employees in a more effective and modern way. The previous manual and bureaucratic process did not align with the agile and innovative nature of the company, in addition to demanding a lot of time and operational effort.
Project Solution
Certify was chosen as Swap’s digital badge issuance platform, not only because of its automation and ease of use, but also because of its billing model based on the number of users rather than charging per certification. This approach gave Swap the flexibility needed to scale the use of the platform according to its needs, without excessive costs. Furthermore, the ability to create custom badges without relying on external resources was a key differentiator, allowing the team to develop their own artwork autonomously.
Implementation
Certify was adopted by Swap to recognise not only professional skills, but also initiatives that reflected the company's values, such as inclusion and diversity. The platform's integration with LinkedIn facilitated sharing and gave visibility to employee growth, strengthening the company's employer brand in the financial market.
Project Results
"The partnership between Swap and Certify modernized the company's recognition and development processes, boosting employee engagement and satisfaction." - Carla Rossi, HR | Engagement | Employee Experience
The modernization of Swap's recognition and development processes, driven by the partnership with Certify, not only modernized the company's skills recognition, but also helped strengthen its employer brand and improve the perception of development programs among employees. This resulted in an improvement in the company's score in internal satisfaction surveys through GPW, demonstrating the positive impact of the initiatives on the workplace. The Certify platform has become an essential tool for Swap's talent management, enabling the company to identify, recognize and develop its employees more effectively.
"With Certify, sharing has become extremely simple and fast: just one click on the platform and the badge is published on LinkedIn. This change has brought several benefits. Previously, the process of sharing achievements was manual and time-consuming, which made it difficult to see employee achievements and limited the positive impact on the company's employer brand. The integration of the platform with LinkedIn has made sharing easier and provided visibility to employee growth, strengthening the company's employer brand." - Carla Rossi, HR | Engagement | Employee Experience
Conclusion
The modernization of recognition and development processes at Swap, driven by the partnership with Certify, not only modernized the recognition of competencies in the company, but also contributed to strengthening its employer brand and improving the perception of development programs among employees. With an intuitive platform and effective support, Certify proved to be an ideal solution for Swap's needs in an agile and innovative startup environment.
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