The Customer
Thomas International is a global leader in people assessment and people science tools. Through scientifically validated psychometric assessments, Thomas helps organisations make better people decisions and unlock human potential. Their services include behaviour, personality, emotional intelligence, and aptitude assessments, empowering clients to develop talent and build stronger teams.
Led by Director of Global Learning and Professional Services, Kim-Leigh Groepes, the global learning team delivers soft skills workshops and training programs that align with Thomas’s mission of enhancing workplace performance through people insight.
The Challenges
Before partnering with Certify, Thomas International issued PDF certificates manually. This outdated process limited their ability to:
- Showcase the value of their training programs
- Build learner advocacy for their science and solutions
- Strengthen the global learning community
- Drive awareness and support for their global learning program
Despite offering high-quality learning experiences, customer engagement was low, and satisfaction scores hovered between 50 and 60 percent globally.
We were missing an opportunity to highlight the impact of our training and to connect learners globally through a sense of shared achievement - Kim-Leigh Groepes, Director of Global Learning and Professional Services at Thomas International
The Solution
Thomas International adopted Certify as their digital credentialing platform to modernise learner recognition and promote their training excellence. The team selected Certify for its:
- Intuitive, user-friendly interface
- Seamless badge issuance process
- Custom branding and white-labelling options
- Real-time social sharing features
- Strong analytics and integration with their LMS and marketing platforms
Certify gave us a platform that not only elevated the learner experience but also helped us align better with our brand and training goals - Kim-Leigh Groepes, Director of Global Learning and Professional Services at Thomas International
The onboarding process was smooth, with Certify providing tailored support to ensure successful integration across platforms.
The Results
Since implementing Certify, Thomas International has experienced a transformation in how their global learning program is perceived and valued:
- Customer satisfaction scores increased from 50 to 60 percent to a consistent 90 to 98 percent globally
- Learners actively share their achievements on social media, increasing visibility and credibility
- Internal teams became more engaged, sharing badges and encouraging a culture of continuous learning
- Learners are more motivated to explore additional courses, driving program growth and advocacy
We’ve seen a real cultural shift. Colleagues proudly display their badges, and learners around the world now see the value of our training and want more of it - Kim-Leigh Groepes, Director of Global Learning and Professional Services at Thomas International
Conclusion
For Thomas International, Certify has not just replaced PDF certificates. It has redefined the value of learning, strengthened brand perception, and created a vibrant global community of engaged learners. Through digital credentials, Thomas continues to lead the way in people science and talent development.
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