The Customer
World Creativity Organization (WCO) is a globally focused nonprofit dedicated to advancing creativity and innovation. They host programs like the annual World Creativity Day and leadership initiatives that span borders—from Brazil to the UK, with plans for expansion into the United States.
At the helm of WCO is Lucas Foster, a social entrepreneur and global advocate for creativity as a driver of sustainable development. His vision has helped transform WCO from a grassroots movement into an internationally recognised organisation.
The Challenges
Before working with Certify, WCO faced several challenges in formalising and scaling recognition for participants:
- Lack of a professional, consistent way to certify achievements
- Difficulty maintaining engagement across international audiences
- Missed opportunities for participants to share their accomplishments online
- Limited visibility and brand reinforcement through learner success
Despite their global impact, WCO struggled to deliver the credibility and seamless learner experience that their participants—and global partners—expected.
Before Certify, we didn’t have a scalable or professional way to formally recognise our participants. It limited our reach and made it harder to communicate the real impact of our programmes.” — Lucas Foster, Founder, World Creativity Organization
The Solution
WCO partnered with Certify to implement a fully digital credentialing platform that aligned with their mission and growth plans. The solution included:
- Automated issuing of certificates for all participants
- Custom-branded digital badges, visually aligned with each campaign
- Real-time analytics to track reach and engagement
- One-click LinkedIn sharing, making it easy for learners to promote their achievement
- Scalable, multilingual credentials, ideal for WCO’s global events
Certify provided hands-on onboarding and support, allowing WCO to issue digital credentials at scale—without losing the personal touch that sets their programs apart.
“The implementation with Certify was seamless. We were able to deliver beautifully designed badges quickly and at scale, and the support from their team made the whole process incredibly smooth.”— Lucas Foster, Founder, World Creativity Organization
The Results
WCO saw immediate impact across several key areas:
- Increased learner engagement and organic social sharing
- Greater brand visibility on platforms like LinkedIn
- Stronger global credibility with new partners
- Enhanced participant satisfaction and advocacy
“Certify helped us give formal, professional recognition to our learners and leaders. It increased engagement, boosted visibility, and helped our participants celebrate their achievements publicly.”— Lucas Foster, Founder, World Creativity Organization
Conclusion
With Certify, WCO turned digital credentials into a powerful part of their global engagement strategy. What began as a need for scalable recognition has become a key pillar in their brand story and learner experience—strengthening their mission to make creativity visible, valuable, and globally celebrated.
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