To add a digital badge to LinkedIn, open the badge's claim page and use the "Add to profile" button, or add it by hand in the Licences & certifications section of your profile with the credential URL. Adding it there puts a verifiable record next to your work history; sharing it as a post tells your network. Doing both gives the badge the most reach.

A Credential on LinkedIn = Career Fuel

Adding a credential to your LinkedIn profile puts proof of your skills where recruiters and employers already look. It builds trust with employers and signals your current skills to recruiters. There's real value in putting your expertise where the professional world can see it.

What the data shows

In the Royal Academy of Engineering Enterprise Hub case study, 49% added the credential to their LinkedIn profile.

When you add a new certification, you're showing initiative, ambition, and current skills. That's exactly what people are looking for when they scroll through LinkedIn.

What does a recruiter see when they click the badge?

Digital credentials aren't just static images, they're verifiable, clickable, and often come with metadata that shows:

  • What the credential means
  • Who issued it
  • When you earned it
  • The skills you demonstrated

Clicking the badge opens its verification page, so the recruiter instantly understands the value of what you've earned and can see it is genuine. It's like a mini CV line item that proves itself. If the badge has passed its expiry date, the page says so; our guide to what happens when a digital badge expires explains what recruiters see.

Pro Tips to Maximise Your Reach

Want to get the most out of your credential post? Try these:

  • Add context: Share what you learned or why this was meaningful.
  • Tag the issuing organisation: More reach, more credibility.
  • Use hashtags: Like #certified #digitalcredentials
  • Post at a good time: Weekday mornings or lunch hours perform best.

How to Add Your Credential to LinkedIn

There are two ways to add a credential to the Licences & certifications section of your profile.

Option 1: one click from your claim email

  1. Open the claim email from the issuer and go to your badge.
  2. Select the "Add to profile" button for LinkedIn.
  3. Sign in to LinkedIn if asked, check the details, and save.

Option 2: add it by hand

  1. On your LinkedIn profile, select Add profile section, then add Licences & certifications.
  2. Enter the name of the credential and the issuing organisation.
  3. Add the issue date, and the expiry date if the credential has one.
  4. Paste the credential's link (the address of its verification page) into Credential URL, and its ID into Credential ID if it has one.
  5. Save. Your profile now links straight to the credential's verification page.

Should I post it as well as adding it to my profile?

Yes. Adding it to your profile keeps a verifiable record next to your work history; a post tells your network about it now. Whether you're using Certify or another platform, most digital credentials give you a one-click option to share directly to LinkedIn as a post too. Doing both gives the badge the most reach, and the tips above help the post travel further.

Bonus: Increased Visibility for Issuers

It's not just learners who benefit, credential issuers (like training companies, universities, or certifying bodies) get a big visibility boost, too.

When learners share their achievements on LinkedIn, it creates a ripple effect:

  • The issuer's name and logo are displayed
  • The credential links back to the issuer's platform
  • Their brand becomes associated with upskilling, trust, and professional growth

In short: every share is a mini marketing moment. It builds credibility and spreads awareness about the value of the programme organically.

Issuers who embrace digital credentials can turn their learners into brand advocates, with real ROI. See how one-click social sharing works for issuers.

Bottom Line

You worked hard for your credential. Don't let it just sit in your inbox.

Put it on LinkedIn.
Make it visible.
Let it open doors.

And if you're an issuer? Encourage sharing, it's one of the smartest ways to grow your programme's reach.